Sales performance appraisals are key to ensuring that sales teams remain driven and successful. People need defined targets in life and set goals to helping them achieve them. A good sales performance appraisal sets out these goals for sales staff to meet. Sometimes when these goals are met the sales staff are rewarded.

Targets Should Vary:

Proactive Sales: 15%
Reactive Sales: 25%

It is far harder to sell something pro actively, than it is if a customer calls you (reactive) to make sale. Understanding the 2 different types of selling will help marketing managers to successfully launch performance appraisals.

There are many ways staff can enhance their sales performance, for example they may source a fantastic pop up banners printers, identifying positive and product steps by staff should not go unnoticed. “O, and well done ~staff name~ for sorting out the banners last week, you’d obviously done your homework.

Rewarding and commending sales team members during appraisals will make sales staff even more productive. Try it!